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They arent cheap but can provide original data that can be perfectly tailored to what  questions and answers you supply Outreach considerations What should you do if theres no pickup Who are you outreachingpitching this campaign to Do I need links Its all fine and well to have the perfect idea for a campaign but you need to be able to gain coverage for the campaign as well. Possible angles Thinking about possible angles while youre still in the planning stages can help determine the types of places you can pitch the campaign content or data to. It will also help identify whether the campaign is layered enough to see out to multiple types of publicationstitles to maximise coverage you can gain.



In an ideal world youd want to have enough angles to go to different groups of publications. For example suppose youre creating a campaign for Netflix. In this case youd want to have angled for NationalRegional Press Lifestyle TVFilm titles and titles within the niche of the things featured e.g. horror teen Christmas etc. Having multiple angles also helps you America Mobile Number List to create a layered approach toThe your Digital PR Outreach. Target publications Its always a good idea to think about where you see your idea being featured and what types of coverage you want this can impact what kind of detail you need for your campaign along with the look and feel. Key points to consider What types of journalists and publications are you going to pitch this to The types of publications.







Nationalregional newspapers lifestyle magazines tech websites family sites international sites etc. What types coverage you want this will usually feed into the campaign KPIsgoals Dates and awareness days There is a reason why seasonal campaigns are covered so much people are naturally looking for things to do with XX at the time. Tying a campaign launch or activity into awareness days of peak periods can help leverage a campaign that little bit further in the eyes of the press. If you are unsure about what awareness dates are coming up check out awarenessdays.com which is a comprehensive calendar for the UK and US with some global dates as well.